Your domain name is the ultimate branding tool for your business. You want it to be a name that will stand out when people go to your site, but at the same time, you want it to be easy to remember, and easy to tell someone how to get to your site without a lot of spelling or random directions.

When a domain name is assessed by a professional domain assessment company, several things are considered that make a domain more or less valuable. You'll learn more about this within this guide.